Key Roles
2023-24
Invisible Dynamics | Director of Experiential & Music
A strategy and creative agency that specializes in brand transformation. I was brought on to build an experiential department, lead creative projects, and lead music supervision projects for our clients.
Clients: Gap, Gap Inc., Phoebe Philo
2022-23
DICE | VP, Global Brand Partnerships
The leading disruptor of the ticketing business. I was brought on to re-establish the Boiler Room and DICE brand partnerships teams.
Clients: Amazon Music, Boiler Room, BERSHKA, Marc Jacobs, JUNESHINE, Bacardi, LVMH
2021-2022
MKG | Executive Creative Director
An experiential marketing agency based in NYC that specializes in world building for brands seeking authentic cultural relevance.
Clients: Grubhub, Warner Music, HBO, BÉIS, US Open
2020-21
Bandsintown | Executive Creative Director & Executive Producer
The way music over 80m fans find shows by their favorite artists. I was brought on to launch the subscription-based live-music streaming service Bandsintown PLUS.
Owned Agencies & Projects
2006-Present
MFG Creative Co. | Founder
My creative, design, and experience agency that has worked with brands focused on youth culture, entertainment, fashion and art.
Clients: Mini, Red Bull, Vans, LEVI’S, Ray-Ban, Warner Bros Pictures, DC, HBO, YouTube, Universal, Spotify, Samsung, Dropbox, Logitech, DICE, JanSport, New Era, Puma, Incase, REVOLVE, Ace Hotel, Soho House, Sailor Jerry, Pabst Blue Ribbon, Heineken, Moët & Chandon, Live Nation, Goldenvoice, Lollapalooza, Insomniac, Capitol Records, Universal Music, Warner Music, VICE, Complex, Fader, Paper, Matador, XL Records, Boiler Room, Owsla, Dirtybird, Mad Decent, Fool’s Gold, DFA, Jane’s Addiction, KORN, Deerhoof, DIPLO, Skrillex, Zedd, Boys Noize, and Simian Mobile Disco.
2010-Present
School Night | Co-Founder
One of the most important new music discovery showcases in the world with events in Los Angeles, New York, London, Toronto, Sydney, Nashville, and more. School Night has hosted debuts, early performances and underplays by many of the biggest artists.
Artists: Albert Hammond, Jr, Alec Benjamin, Alt-J, Andra Day, Andy Shauf, Arlo Parks, Ben Folds, Billie Eilish, BØRNS, Chet Faker, Chrissie Hynde, Doja Cat, Drama, Dua Lipa, Father John Misty, Faye Webster, Gary Clark Jr, Haim, Hayley Kiyoko, Head and The Heart, Hozier, Icona Pop, JP Saxe, Lizzo, LP, Lucinda Williams, Michael Kiwanuka, Miguel, Moby, Moses Sumney, Ms. Lauryn Hill, Natalia LaFourcade, ODESZA, Rina Sawayama, Rüfüs Du Sol, Sofi Tukker, Stevie Nicks, Ty Segall, Tycho and Vanessa Carlton
2014-2018
A-OK Collective | Co-Founder
A partnership with Tom Windish (Wasserman), we developed bespoke events for Spotify, Warner Bros. Discovery, FENTY, Levi’s, and PUMA. I led creative and strategy for experiential and digital while helping manage the business.
The team grew from 2 to 25.
2012-2013
Production Club | Co-Founder
This production company specialized in cutting-edge, avant-garde production and interactive design during the rise of EDM. I led the development and growth of the experiential arm, working with clients such as Ray-Ban, Bethesda, Skrillex, and Minecraft.